After a while, we realised that unlike their requirements for software and websites, when I came to email, our clients kept asking for the same thing.
It was a simple, robust, flexible product that allowed them to keep in touch with the customers they wanted, when it suited them.
And so we developed Nuntius Ferrum.
It means "The Iron Messenger" and it's an email marketing product that does what it says on the tin, allowing you to send personalised e-newsletters and bulletins.
It is available as a fully managed service – so if you're too busy to think, just tell us what you want to send and we'll sort out the rest.
More specifically, it enables:
- Personalised Emails tailored through our 'mail-merge' style functionality.
- Auto Unsubscribe Management
- Address Book De-duping
- In-depth analytics showing who opened and read your email, and what they clicked on – individually and collectively
- Recipient Grouping, splitting your address book into groups that can be filtered according to your campaign or message
- Content Profiling, where future emails can be populated according to the responses to old campaigns
And all this can be integrated into our Content Management System, incorporating the profile and browsing habits of your website users