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While I'd love to take credit for the metaphor, in truth it was reading a post on TechCrunch by Ben Horowitz which first brought it to my attention.
Some problems can be solved with a silver bullet, but sometimes you just need a lot of lead bullets
The essence of the point is that too many businesses spend time searching for a silver bullet to solve their problems instead of facing the hard truths. Truths like:
  • The product just isn't good enough
  • There is no quick fix for this
  • We need a fundamental change in direction 
None of these will ever be easy to accept, and it takes a brave individual to put their neck out and point them out. (In my experience it's not uncommon that no-one is prepared to speak out, much to the detriment of the company). They are the kind of problems there is no silver bullet for - you just need a lot of lead bullets.

When it comes to developing software this is particularly important. You can try and shortcut your way out of bad design decisions, or poorly performing code, but it will always come back to haunt you.
The cheapest way to build any website or piece of software is to get it right first time
But the original article struck a chord with me because, well, we are all about doing things the ' lead bullet way'. We plan for the future, build thoroughly and are always prepared to face and overcome any shortcomings. So if you find yourself facing a problem, come and talk to us and we'll fix it together.

If you'd like to read the original article it can be found here.



Steve's Blog

Insights and musings by Director and Founder of White Cobalt - Steve Stovold.

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Recent Blog Posts

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11 August 2012

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A short note describing White Cobalt's project to migrate from dedicated servers to a cloud solution and the advantages of doing so. More >>

18 November 2011

Good Interface Design

The UX designer will always have a lively relationship with developers and designers - however it is the most important role of the three. More >>

11 November 2011

Silver Bullets vs Lead Bullets

Some problems can be solved with a silver bullet, but sometimes you just need a lot of lead bullets.  More >>

04 November 2011

Every Ship needs the right Crew

With any business the most important asset you have is your team. They are the source of your innovation, creativity and intuition. More >>

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