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White Cobalt - Empowering your innovation

When it comes to movement, humans are among the least efficient species on Earth.

But give us a bicycle, and we become the most efficient.

At White Cobalt, we create the bicycle for your business.

* We know Steve Jobs was famously quoted as saying something similar about computers and minds (he was a genius, we’re big fans). Read his full quote here.


Ok, we don’t actually make bikes. But we do make software that will mobilise your business.

We help you maximise efficiency, direct your team through the processes you set, and provide real-time visibility on how your company’s performing.

We work collaboratively with our clients to define and build the most effective software for them.


Streamline your processes, provide concise, real-time information to your key decision makers and automate routine activities.

SAAS Products

Software-as-a-service, including AI algorithms, API integrations and online billing. We can build an entire product line for you.


Using native iOS, Android or React, and we can build the server-side infrastructure to support the App too.

We work with

Start-ups and SMEs. 

If you’re looking to invest in software to improve your business, or are aiming to start and build a business around a tech product – then we are the people you should be talking to.

Our Strengths

We provide everything needed to bring your idea to life, from the user interface through to the hardware. But our real strength is delivering solutions with a robust, secure and scalable architecture that are adaptable enough to meet the demands of an agile business.

Our Values

We believe in being honest, transparent and collaborative. We believe there’s strength in diversity and put morality and ethics ahead of profit. We believe pragmatism and innovation are key to success. We make this a part of everything we do.


A good business constantly innovates, and its needs are always changing.

Our approach embraces this.

We place flexibility, and a deep understanding of your business, at the heart of everything we do. So, our software delivers what your business really needs.

We do it all step by step.

You’ll know the result (and price) before each step, and you’ll always be in control of your spending.

We’ll help keep the project affordable through a combination of financing and R&D credits. Of course, as your business becomes more effective and profitable, the project will pay for itself many times over.

"Business is all about leverage. As our partner, White Cobalt has built technology that has allowed us to leverage our time and save money. We have standardised our processes to produce consistent and effortless results for our customers for years to come. Their integration between Xero and our system has been incredible... ask them about it!"

Adam Goff, CEO, Capital Living


If you’d like to discuss your needs or have a question you’d like to ask us, get in touch. Whether it’s by email, phone or a visit to our London office, we’d love to hear from you.