Monthly or quarterly sales, new customers, contract renewal rate - these are all common KPIs in business.
But they're all looking backwards. They're telling what has happened. Afterwards. When you've got no chance to influence it.
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Nor does it matter how many likes or comments your post gets.
But so often these metrics are used to measure the "success" of a campaign.
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It's a bit like being called a hero; it has no value if you do it to yourself.
"Entrepreneur" is a word others will use to describe you if you exhibit entrepreneurial traits; it's not a job title.
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Give the customer what they want.
Probably the most important six words in business. Almost every company that I have seen succeed has done just that. And every single business thinks it's what they're doing.
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Technology isn't your field; your expertise is what your business does.
We offer a free 1-to-1 workshop on using Tech in your company.
No cost, no obligation.
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Software projects fail to deliver on the expectations of the client or don't deliver the real-world, commercial benefits they could have. Even though the software itself fulfilled its requirements, and the people involved were competent and motivated. Why?
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A study conducted by S&P Global, and published by the Harvard Business Review, found that businesses who embraced Digital Transformation had, on average, 57.1% better Net Profit Margins than those who did not
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GDPR is something that every small-medium business owner would have heard of, but - with the enforcement date looming - do you really know what GDPR means and the implications for your business?
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During my career, I have seen at least a dozen cases where, after several years of consistent development, the code for a piece of software was thrown-out entirely, in favour of starting again from scratch.
Why?
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