White Cobalt Blog

How to make sure your metrics perform

Monthly or quarterly sales, new customers, contract renewal rate - these are all common KPIs in business. But they're all looking backwards. They're telling what has happened. Afterwards. When you've got no chance to influence it. Read more

Are you measuring performance by the right metric?

Nor does it matter how many likes or comments your post gets. But so often these metrics are used to measure the "success" of a campaign. Read more

What being an Entrepreneur is really about...

It's a bit like being called a hero; it has no value if you do it to yourself. "Entrepreneur" is a word others will use to describe you if you exhibit entrepreneurial traits; it's not a job title. Read more

Give the customer what they want

Give the customer what they want. Probably the most important six words in business. Almost every company that I have seen succeed has done just that. And every single business thinks it's what they're doing. Read more

How to make sure software projects meet expectations

Software projects fail to deliver on the expectations of the client or don't deliver the real-world, commercial benefits they could have. Even though the software itself fulfilled its requirements, and the people involved were competent and motivated. Why? Read more

Would you like 57.1% growth in Net Profit Margin?

A study conducted by S&P Global, and published by the Harvard Business Review, found that businesses who embraced Digital Transformation had, on average, 57.1% better Net Profit Margins than those who did not Read more

Five things you need to know about GDPR

GDPR is something that every small-medium business owner would have heard of, but - with the enforcement date looming - do you really know what GDPR means and the implications for your business? Read more

Avoid throwing out years of development

During my career, I have seen at least a dozen cases where, after several years of consistent development, the code for a piece of software was thrown-out entirely, in favour of starting again from scratch. Why? Read more

From July, Google will be 'naming and shaming' insecure websites

With updates to Chrome due in July this year, Google will actively discourage users from visiting websites that do not implement HTTPS. Read more