Steve Stovold

Your metrics are looking the wrong way

Monthly or quarterly sales, new customers, contract renewal rate - these are all common KPIs in business. But they're all looking backwards. They're telling what has happened. Afterwards. When you've got no chance to influence it. Read more

It doesn't matter how many hits your website gets

Nor does it matter how many likes or comments your post gets. But so often these metrics are used to measure the "success" of a campaign. Read more

Call yourself an Entrepreneur? You're not

It's a bit like being called a hero; it has no value if you do it to yourself. "Entrepreneur" is a word others will use to describe you if you exhibit entrepreneurial traits; it's not a job title. Read more

Why don't people want what you're selling?

Give the customer what they want. Probably the most important six words in business. Almost every company that I have seen succeed has done just that. And every single business thinks it's what they're doing. Read more

Free 1-to-1 workshop on using Tech in your business

Technology isn't your field; your expertise is what your business does. We offer a free 1-to-1 workshop on using Tech in your company. No cost, no obligation. Read more

Why don't software projects live up to expectations?

Software projects fail to deliver on the expectations of the client or don't deliver the real-world, commercial benefits they could have. Even though the software itself fulfilled its requirements, and the people involved were competent and motivated. Why? Read more

57.1% growth in Net Profit Margin

A study conducted by S&P Global, and published by the Harvard Business Review, found that businesses who embraced Digital Transformation had, on average, 57.1% better Net Profit Margins than those who did not Read more

Five things you need to know about GDPR

GDPR is something that every small-medium business owner would have heard of, but - with the enforcement date looming - do you really know what GDPR means and the implications for your business? Read more

Avoid throwing out years of development

During my career, I have seen at least a dozen cases where, after several years of consistent development, the code for a piece of software was thrown-out entirely, in favour of starting again from scratch. Why? Read more