White Cobalt Blog - My Journey

Your metrics are looking the wrong way

Monthly or quarterly sales, new customers, contract renewal rate - these are all common KPIs in business. But they're all looking backwards. They're telling what has happened. Afterwards. When you've got no chance to influence it. Read more

It doesn't matter how many hits your website gets

Nor does it matter how many likes or comments your post gets. But so often these metrics are used to measure the "success" of a campaign. Read more

Call yourself an Entrepreneur? You're not

It's a bit like being called a hero; it has no value if you do it to yourself. "Entrepreneur" is a word others will use to describe you if you exhibit entrepreneurial traits; it's not a job title. Read more

Why don't people want what you're selling?

Give the customer what they want. Probably the most important six words in business. Almost every company that I have seen succeed has done just that. And every single business thinks it's what they're doing. Read more