Monthly or quarterly sales, new customers, contract renewal rate - these are all common KPIs in business.
But they're all looking backwards. They're telling what has happened. Afterwards. When you've got no chance to influence it.
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Nor does it matter how many likes or comments your post gets.
But so often these metrics are used to measure the "success" of a campaign.
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It's a bit like being called a hero; it has no value if you do it to yourself.
"Entrepreneur" is a word others will use to describe you if you exhibit entrepreneurial traits; it's not a job title.
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Give the customer what they want.
Probably the most important six words in business. Almost every company that I have seen succeed has done just that. And every single business thinks it's what they're doing.
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