Monthly or quarterly sales, new customers, contract renewal rate - these are all common KPIs in business.
But they're all looking backwards. They're telling what has happened. Afterwards. When you've got no chance to influence it.
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Software projects fail to deliver on the expectations of the client or don't deliver the real-world, commercial benefits they could have. Even though the software itself fulfilled its requirements, and the people involved were competent and motivated. Why?
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A study conducted by S&P Global, and published by the Harvard Business Review, found that businesses who embraced Digital Transformation had, on average, 57.1% better Net Profit Margins than those who did not
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During my career, I have seen at least a dozen cases where, after several years of consistent development, the code for a piece of software was thrown-out entirely, in favour of starting again from scratch.
Why?
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One of the best small business books I’ve read is The E-Myth by Michael E. Gerber*. It’s straightforward, easy to read and packed with good advice that can actually be applied in the real world.
There’s a passage in chapter 9 which stood out for me more than many others:
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According to the Cambridge University Press, an Open Task is one where there isn’t a single absolute correct outcome or where a variety of outcomes are possible.*
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